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Thursday, November 19, 2015

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Cole Porter's I Love You Sheet MusicBy Cole porter

  • Sales Rank: #6534233 in Books
  • Published on: 1943-01-01
  • Binding: Sheet music
  • 2 pages

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Thursday, November 5, 2015

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Review

A small book with a large theme, Six Names of Beauty invites the reader to consider the nature of beauty by looking at it through the prism of six different languages/cultures -- English, Hebrew, Sanskrit, Greek, Japanese, and Navajo. Enlightening...–Art TimesCrispin Sartwell not only speaks with a fresh and distinctive voice, he says fresh and distinctive things. Pursuing the word for beauty through six different cultures, Sartwell illuminates its richness and breadth through a multitude of fascinating meditations that range from the fine arts to the popular ones: from rock to reggae, fireworks and perfume to Grünewald and Brueghel, from Plato and Frege to Emerson and Confucius. SartwellD>'s commentaries are perceptive and often profound but never pretentious, and his personal, informal style is engaging. This book will fascinate the reader who delights in curious but illuminating observations that extend from everyday life and popular culture to philosophy and the insights of non-Western traditions..–Arnold Berleant, author of Re-thinking Aesthetics: Rogue Essays on Aesthetics and the ArtsCrispin Sartwell has written a classic book on experiencing the world aesthetically. It is rich with real examples and personal knowledge of the way each of the six names of beauty discloses a different mode of beauty's meaning in human life. The book has the clarity and acuity of philosophy at its best, without jargon or dogma or the kind of heaviness that typically weighs down the discussion of what should be marvelous to think about. I enjoyed it greatly, and would recommend it as an antidote to those that believe aesthetics is marginal or minor, and a treat for those who realize that beauty is what gives value to life at its best..–Arthur C. Danto, Johnsonian Professor Emeritus of Philosophy at Columbia University, and author of The Abuse of Beauty

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About the Author

Crispin Sartwell teaches at Dickinson College. The author of several books, he is also a syndicated columnist whose work appears regularly in the Philadelphia Inquirer and the Los Angeles Times.

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Product details

Paperback: 182 pages

Publisher: Routledge; 1 edition (June 21, 2006)

Language: English

ISBN-10: 0415979927

ISBN-13: 978-0415979924

Product Dimensions:

5.5 x 0.4 x 8.5 inches

Shipping Weight: 8.8 ounces (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#248,012 in Books (See Top 100 in Books)

A great insight into the philosophy of art, beauty and aesthetics.This book investigates beauty with a multifaceted approach - well, six-faceted like the name suggests.Each of these 6 perspectives is a different culture's take on the idea of beauty, and each of them seems - on first glance - to be wildly different than the last. The book doesn't spell out the connection for you, and I missed it myself until it was pointed out to me, that the idea is that the CORE of beauty may be more unified than we realize, with many different facets and elements to it. In other words, the book does a good job of showing how different cultures perceive beauty and how, while these views seem different, they may have common trends that unify us all.

You may find this to your liking, but I wish I hadn't wasted my money. I tried for a couple of hours to get into this, but I simply could not read it.Not that it's hard to understand. Quite the contrary. But I found it precious, affected, and silly. Not to mention self-indulgent. Other than that, though . . .Sartwell defines beauty as "the object of longing." He tells us he is "less concerned to defend that as a definition than to use it as a basis for trying to find something common to certain kinds of human experiences and relations to things." Since we long for many things that are not beautiful, and commonalities between experiences and objects of longing may therefore have little to do with beauty, I find this approach less than promising.And indeed, Sartwell stretches the idea of beauty beyond any normal meaning, and he makes it useless as a category of discernment. For instance, Picasso's Guernica is not-and is not supposed to be-beautiful. It's a horror, and in its horror lies its grandeur-it's supposed to horrify us. To call it beautiful because it illustrates the satisfaction of the longing for power is to corrupt the term "beauty" and miss the point of the artwork.As for the self-indulgence, Sartwell has merely collected snippets of his reflections. He says this is "a book of moments, and can be dipped into rather than read straight through, though I also hope that the accumulation of moments displays a kind of structure that could yield a coherent set of experiences." Well, if you invite someone to dip into your moments, you'd better be a genius, if they are to find such visits worthwhile. Sartwell isn't. One wonders whether he didn't bother to use his many moments to generate a coherent set of thoughts because that task was beyond him, or because he just couldn't be bothered. Either way, Sartwell's belief that his fragments of reflection are worth our while betrays a self-confidence that the twenty-five pages or so I pondered do not justify.And frankly, you have to puzzle over the perceptiveness of anyone anyone who refers to "the beauty of Jennifer Lopez" as "the skinniest common denominator of nubile beauty."

Lovely and enjoyable and illuminating book, with chapters on six different names and conceptions of beauty.However, to experience its merits you must clear away some obstacles. This is not a scholarly book, so do not expect it to be one or you will see only its faults. It is not even a collection of essays. The book is written in a very personal voice, and it is more conversational than anything else, with the stance and tone changing the way it might in a conversation. Sartwell also writes in a more unrestrained way than most, and although the two are quite different in other respects, in this he reminds me of the critic David Hickey.The rewards of this book are not meager. Sartwell talks us through Greek, Hebrew, Sanskrit, Japanese, Navajo, and English names for beauty. His running commentary is full of surprising connections and juxtapositions, often taken from his own life. Although he differentiates the different approaches to beauty, his own mind is strongly synthetic, and there is an underlying conviction, supported in his examples, that these different beauties are all active in our experience in some way. This is one significant difference between contemporary scholarship, in which magnifying differences is a primary (and sometimes sole) merit, and Sartwell's writing, which differentiates in order to magnify relatively neglected and diminutive dimensions of (at least potentially) common experience.The upshot was that Sartwell actually helped me to differentiate some aspects of beauty that I had conflated--and to enjoy them more.

Impressive in so many ways: a clear focus that is simple yet profound and important. What a clear entry into a lively, elegant and learned discourse: six words in six languages and cultures for beauty. And what a delightful ride on a high-wire intellectural strand in Crispin Sartwell's facile and eclectic mind...it is a delight to share in his vast learning...and to be spoken to in crisp, contemporary language. The meaning of beauty is in our reaction to it, and the opportunity to share in Sartwell's reactions is an aesthetic holiday.

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Wednesday, November 4, 2015

PDF Ebook The Handbook of Global Outsourcing and Offshoring 3rd editionBy Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks

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Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context.         

  • Amazon Sales Rank: #1679582 in Books
  • Brand: imusti
  • Published on: 2015-02-20
  • Released on: 2015-02-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.54" h x 1.04" w x 6.31" l, 1.00 pounds
  • Binding: Hardcover
  • 366 pages
Features
  • Palgrave MacMillan

Review

Praise for the first two editions:

"Written by outstanding academics well-recognized for their expertise on the topic, this long-awaited book is a must have to anybody embarking on the process of global sourcing or seeking to enhance their existing knowledge. It provides a comprehensive conceptual overview of three crucial aspects of global sourcing strategy, governance, and daily management supplemented by well-researched case study and lively examples." Professor Natalia Levina, NYU Stern School of Business

"In a truly globalized world, customers are looking not just at delivery excellence from service providers, but also at global execution capabilities. Outsourcing providers need to look beyond standardized services to include innovation and transformation capabilities. This requires providers to focus on the customer's business, understand the issues and then provide solutions. This book provides a very good customer-centric view of how providers need to approach the market." Girish Ramachandran, President - Global Head/Strategic Business and Head: Middle East and Africa, Tata Consultancy Services Ltd

"Outsourcing and offshoring are commonplace terms, but they're often poorly understood and inexpertly practiced. Yet there is much 'out' left in 'sourcing,' and even more 'off' ahead of us in 'shoring.' This book is an intelligent user's manual essential reading for those starting out as well as those who find they may have strayed off course." Dr John Hindle, Senior Manager, Global Marketing, Accenture

"'Out of sight but not out of mind' could well be the motto of this book. It is a must read for those studying the global phenomenon and those in managing outsourcing relationships. The frustrations and rising costs experienced by many can and need to be avoided and this book goes a long way in providing insights drawn from real-world experience in reducing the risks." Professor Robert D. Galliers, Bentley College

"Sourcing optimization is a key strategic lever being deployed by global corporations as they adapt to the challenging business and economic climate. Sourcing practitioners will find this book a useful guide in terms of avoiding the common pitfalls that impact the

success of such initiatives. The examples used are free of jargon, drawn from real-life situations and easy to relate to." Srikanth Iyengar, Associate Vice President, Global Head of Business Development, SGS, Infosys Technologies Limited

"This book is outstanding. It is insightful and practical, and useful for companies considering outsourcing as a growth strategy as well as those that set out to provide high quality outsourcing services to their clients globally." John Peng, Executive Vice President, Head of GADS Business Group, iSoftStone Information Service Corp

" provides a broad and in-depth understanding of outsourcing from the client perspective. From the early days of outsourcing, client and provider companies alike have made innumerable mistakes. This handbook provides valuable guidance about what it takes to avoid the pitfalls and outsource successfully. This should be a required reference for any company considering outsourcing." Wendell O. Jones, outsourcing pioneer and thought leader

Review    

From the Back Cover               

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Monday, October 5, 2015

Free Ebook Instantons and Four-Manifolds (Mathematical Sciences Research Institute Publications)By Daniel S. Freed, Karen K. Uhlenbeck

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  • Sales Rank: #5419036 in Books
  • Published on: 1990-12-03
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Hardcover
  • 194 pages

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Friday, September 18, 2015

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Franchise Bible: How to Buy a Franchise or Franchise Your Own Business by Keu...

  • Binding: Paperback

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Wednesday, September 2, 2015

Get Free Ebook Pizza TigerBy Thomas Monaghan

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Book

  • Amazon Sales Rank: #513561 in Books
  • Published on: 1986-11-12
  • Released on: 1986-11-12
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 346 pages

From Publishers Weekly Founder of Domino's, the world's largest pizza company, and owner of the Detroit Tigers, Monaghan here joins the tycoons who have ventured into autobiography. His company, having grown in 25 years from a modest pizza restaurant into an international chain of 2600 stores during the franchising boom of the '60s and '70s, now has $1.1 billion in annual sales. Stressing that spiritual values derived from his Catholic seminary days take precedence over other considerations, Monaghan dismisses such worldly pleasures as private jets, yachts and tropical islands as "just frosting." From this pedestrian account of his climb up the ladder of success, it appears that except for his baseball team and an interest in Frank Lloyd Wright's architecture, Monaghan is totally dedicated to every aspect of the pizza business. He attributes the leading position of Domino's Pizza in the fast-food industry to his philosophy of defensive managementof concentrating on the business one already has. Photos not seen by PW. Major ad/promo; author's tour. Copyright 1986 Reed Business Information, Inc.

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Tuesday, September 1, 2015

PDF Ebook Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)

Review

"In its first two editions, I’ve found it to be the most comprehensive and authoritative guide to defining, constructing, and using the metrics every marketer needs today. It’s a book I keep handy on my shelf and refer to frequently. As marketing continues to rapidly evolve, Marketing Metrics continues to stay at the cutting edge. This third edition updates and adds more detail on a number of the key metrics, including brand metrics and ROI. Given the increasing importance of online and social metrics, this new edition now dedicates a chapter to them separate from traditional advertising metrics. Herein you will also find a section about the metrics for the emerging area of neuro-marketing."–Jim Lecinski, Vice President, Americas Customer Solutions, Google "Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them."  –Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation. Updated version of Strategy + Business “2006 Best Books in Marketing award winner” 

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About the Author

Neil T. Bendle is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. He holds a PhD from the Carlson School of Management, University of Minnesota, and an MBA from Darden. He has been published in journals such as Marketing Science and the Journal of Consumer Research. He has nearly a decade’s experience in marketing management, consulting, business systems improvement, and financial management. He was responsible for measuring the success of marketing campaigns for the British Labour Party.   Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Previously he was on the faculty of the Harvard Business School and worked in marketing management for Unilever. Professor Farris’s research has produced award-winning articles on retail power, the measurement of advertising effects, and marketing budgeting. He has published many articles in journals such as the Harvard Business Review, Journal of Marketing, Journal of Advertising Research, and Marketing Science. He is currently developing improved techniques for integrating marketing and financial metrics and is coauthor of several books, including The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Farris’s consulting clients have ranged from Apple and IBM to Procter & Gamble and Unilever. He has also served on boards of manufacturers and retailers and as an academic trustee of the Marketing Science Institute.   Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School, currently specializes in direct/interactive marketing. He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting. In addition to academic articles and a textbook, Mr. Pfeifer is a prolific case writer, having been recognized in 2004 as the Darden School’s faculty leader in terms of external case sales, and in 2008 with a Wachovia Award for Distinguished Case Writer. His teaching has won student awards and has been recognized in Business Week’s Guide to the Best Business Schools. Recent consulting clients include Circuit City, Procter & Gamble, and CarMax.   Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. Dave has been on the Wharton Faculty for more than two decades. He was the Vice Dean of the Wharton School, and Director of the Wharton Graduate Division. In 1999-2001, Dave took a leave of absence from academia to serve as the Executive Director of the Marketing Science Institute. He previously taught at Harvard, and was a Visiting Professor at Stanford, INSEAD, and ISB (in India). Dave was the Chairman of the American Marketing Association. He has a radio show, Measured Thoughts with Dave Reibstein, on SiriusXM Radio.  

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Product details

Hardcover: 464 pages

Publisher: Pearson FT Press; 3 edition (September 6, 2015)

Language: English

ISBN-10: 0134085965

ISBN-13: 978-0134085968

Product Dimensions:

7.4 x 1.4 x 9.4 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

15 customer reviews

Amazon Best Sellers Rank:

#42,583 in Books (See Top 100 in Books)

Marketing Metrics (Farris et al.) is an indispensable reference book for marketers of all levels. I think it will also be of great value to marketing researchers on the agency side, who are often isolated from the actual marketing decision-making process.

I have read previous editions of this book. This latest version is great for those who do online research as well.

great quality print

Good reference book!

This is a very detailed view of metrics and their use. It's heavy reading and really a reference book for non-marketing types like me. If I were a professional marketer, it would be a 5-star. In my case, this is useful to help find the right metrics to measure the business processes needed to align sales and marketing. It's a great reference for my purpose.

I am a marketing researcher by trade. This is an awesome reference book, covers some good basics. Doesn't get too unique or interesting "new" stuff but does try and cover a lot and does a good job too. The book jumps around a lot and doesn't get into question wording or scales. It covers basic implicit, passive and active metrics and analysis in the end you have a awesome reference book to keep

I don't write reviews, but this book deserves some. It's one of the best books I've read about measuring, formulas and academic teaching in business without n examples about companies who succeeded. A must read

In today's data and measurement rich marketing environment, this book is an absolute must-have for marketers at all levels. It is the most comprehensive single source of information on all the important things a smart marketer would want to track, with helpful tips about how to use them. It is encyclopedic in coverage, yet it is so much more fun to read than an encyclopedia. You can leaf through the whole book and learn a ton, and then you find yourself (at least I do!) going back again and again to refer to specific metrics. Its a must-read book, but its even more valuable as a desk-reference. I have one copy at school and another in my home office. And I've given up on trying to return it to the book shelf -- I use it so often that it sits within easy reach on my table most of the time. And, I'm really delighted to see how much new stuff the authors have added in this newest edition -- on topics from online and mobile to neuroscience.Kusum Ailawadi

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition) PDF
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition) PDF