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Saturday, May 20, 2017

Ebook Download Introduction to Coordination ChemistryBy Edward Lisic Ph.D

Ebook Download Introduction to Coordination ChemistryBy Edward Lisic Ph.D

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Introduction to Coordination ChemistryBy Edward Lisic Ph.D

Introduction to Coordination ChemistryBy Edward Lisic Ph.D


Introduction to Coordination ChemistryBy Edward Lisic Ph.D


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Introduction to Coordination ChemistryBy Edward Lisic Ph.D

Introduction to Coordination Chemistry is a chronological survey of the essentials of transition metal chemistry. With an emphasis on coordination and geometry, this text describes the structure and bonding of metal-complexes using the strengths, and pointing out the weaknesses, of VSEPR, Crystal Field, Ligand Field, and Molecular Orbital theories. This text includes numerous problems and exercises, and is designed for a 2-3 hr sophomore-level college course. Because of the larger scope of the book, including a chapter on organometallics, it is well-equipped for use as a concise supplement to the massive inorganic texts currently in use in upper-level undergraduate courses.

  • Sales Rank: #569099 in Books
  • Published on: 2005-06-30
  • Released on: 2013-01-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .59" w x 5.50" l, .54 pounds
  • Binding: Paperback
  • 203 pages

About the Author
The author is a Professor of Chemistry at Tennessee Technological University where he has taught since 1989. With a Ph.D. in Organometallic Chemistry from Virginia Tech and post-docs at University of Cincinnati and Oak Ridge National Laboratory, the author has enjoyed working in the fields of organo-transition metal chemistry and nuclear medicine. He holds two patents for the Re-188 isotope generator and has published numerous papers on transition metals with a focus on ligands. Currently, he loves working with his 8-10 research undergraduates synthesizing new compounds. He is married to a lovely wife and the proud father of three sons.

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Tuesday, May 16, 2017

Free Ebook Green Marketing ManagementBy Robert Dahlstrom

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Green Marketing ManagementBy Robert Dahlstrom

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Green Marketing ManagementBy Robert Dahlstrom

GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

  • Sales Rank: #327778 in Books
  • Published on: 2010-07-19
  • Original language: English
  • Number of items: 1
  • Dimensions: .60" h x 8.00" w x 9.80" l, 1.40 pounds
  • Binding: Paperback
  • 360 pages

Review
Part I: INTRODUCTION. 1. An Overview of Green Marketing. Introduction to green marketing. Why study green marketing? Groups that need to understand green marketing. 2. An Overview of Strategic Green Planning. Green marketing planning. Incorporating a green perspective into the mission statement. Integrating a green mission into objectives, strategy, and marketing tactics. The interaction between strategy and the environment. Delivering value to all stakeholders. How this text is organized to help understand green marketing. Part II: THE CONSUMPTION-ENVIRONMENT INTERFACE. 3. The Environment and Consumption. Understand the interaction between environment and consumption. Human influences on climate change. Understand sources of energy and their use across international regions. Human influences on the atmosphere. Human influences on water. Human influences on land. Human influences on biodiversity. 4. The Environmental Effects of Consumption. Identify environmental action designed to reduce climate change. Understand efforts to influence the supply and demand for energy. Environmental action designed to reduce human influences on the atmosphere. Environmental action designed to reduce human influences on water. Environmental action designed to reduce human influences on land. Environmental action designed to reduce human influences on biodiversity. The role of energy conservation efforts to limit climate change and pollution. Part III: PROVIDING VALUE VIA SUSTAINABLE MARKETING STRATEGIES. 5. Discovering Value via Market Analysis. Introduction. Market segmentation. Target marketing. Market positioning. 6. Communicating Value. Introduction. Integrated marketing communication. Message strategy. Green branding. Certification labeling. Demarketing. 7. Producing Value via Innovation. Introduction. Product innovation framework. Product innovation: Idea generation. Product innovation: Preliminary assessment. Product innovation: Business case preparation. Product innovation: Product development. Product innovation: Test market & validation. Product innovation: Full production & follow-up. Process innovation. 8. Delivering Value via Sustainable Supply Cycle Strategies. Introduction. Diagnosing the elements of sustainable supply cycles. Benefits of sustainable supply cycles. Sustainable logistics. ISO 14000. 9. Delivering Value in Retailing. Introduction. The central role of retailing in the supply cycles. Marketing sustainable product lines. Marketing sustainable consumption 10. Declaring Value via Sustainable Pricing Strategies. Introduction. Internal pricing constraints. Customer demand. Legal constraints. Competitive action. Corporate mission and pricing objectives. Pricing strategies. Part IV: MACRO-ECONOMIC ENERGY CONSUMPTION. 11. The Role of Household Consumption. Influences of households on energy consumption. The consumer decision-making process. Sustainable marketing action designed to influence pre-purchase decisions. Sustainable marketing action designed to influence purchases. Sustainable marketing action designed to influence consumption. Sustainable marketing action designed to influence post-purchase decisions. 12. Energy Consumption in the Services Sector. Introduction: Service sector contributors to carbon emissions. Non-food retailing. Food retailing. Offices and administrative buildings. Educational institutions. Health care. Lodging. 13. Transportation. Introduction: Transportation sector contributors to carbon emissions. Personal modes of transportation. Mass transit. Freight transportation. 14. The Role of Industrial Consumption. Primary industrial contributors to carbon emissions. Carbon emissions associated with steel production. Carbon emissions in the non-metallic minerals industry. Carbon emissions endemic to chemical production. Carbon emissions associated with the paper and pulp industries. Industrial standards that seek to limit carbon emissions. Part V: GREEN MARKETING AND SUSTAINABILITY REPORTING. 15. Monitoring and Reporting Sustainability Efforts. Introduction. Benefits of reporting value. Reporting economic value. Reporting social value. Reporting environmental value. Benchmarking performance.

About the Author
Robert Dahlstrom is the Bloomfield Professor of Marketing in the Gatton College of Business and Economics at the University of Kentucky. Professor Dahlstrom is also the founding director of the university's Von Allmen Center for Green Marketing, which seeks to develop green marketing curriculum, conduct environmental marketing research, and foster sustainability efforts in the community. Professor Dahlstrom received his Ph.D. in marketing from the University of Cincinnati and has worked for the BI Norwegian School of Management and taught in Austria, Norway, and Greece. He has published numerous articles in the Journal of Marketing Research, the Journal of Marketing, the Journal of Retailing, the Journal of the Academy of Marketing Science, and elsewhere. His research investigates the relationship between the firm and the environment.

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Sunday, May 7, 2017

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A Reader's Guide to Blood MeridianBy Shane Schimpf


Ebook A Reader's Guide to Blood MeridianBy Shane Schimpf

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A Reader's Guide to Blood MeridianBy Shane Schimpf

A Reader's Guide to Blood Meridian is the essential companion to the classic novel by Cormac McCarthy. Every reader, whether a student of literature or a fan of the book, will find a wealth of information in these pages. Shane Schimpf has researched every aspect of the novel from terminology to foreign language translations to historical references to literary underpinnings. The content is presented as a page-by-page analysis facilitating a simultaneous reading of both. The result is a more complete understanding of the novel and McCarthy's dark vision contained therein.

Unlike other written works about the novel, A Reader's Guide to Blood Meridian includes:
1) Chapter-by-chapter, page-by-page annotations to the novel.
2) A subject index which includes the initial appearance of major characters, references to historical figures, geographical locales, indigenous flora and fauna, biblical references and more.
3) A thematic overview of Blood Meridian exploring the relationship between the novel's two major figures, The Kid and The Judge.

The first page of the annotations, reproduced below, offers an example of what the reader can expect to find in A Reader's Guide to Blood Meridian:

CHAPTER ONE - PAGE 3
Nacogdoches: The oldest town in Texas, founded in 1779. Named after the Caddo Indians who originally lived in this area, Nacogdoches played a prominent role in Texas history; in particular, the town was the site of three failed attempts to establish the Republic of Texas. As a result, nine flags have flown over the city: Spanish, French, Mexican, The Magee-Guiterrez Repubic, The Long Republic, The Fredonia Republic, The Lone Star, The Confederate, and The United States. See cets.sfasu.edu/NacHis. html. Last visited on 04/08/2006.
An affray: A noisy quarrel or brawl.
See the child: Perhaps an allusion to Alexander Pope's Essay on Man: Behold the child, by Nature's kindly law/Please with rattle, tickled with straw (274-5).

  • Sales Rank: #1284434 in Books
  • Published on: 2008-04-13
  • Number of items: 1
  • Binding: Paperback
  • 361 pages

About the Author
Shane Schimpf lives in Seattle, Washington. He attended Oberlin College, majoring in Philosophy and History, and then the University of Michigan where he was a doctoral student in Philosophy. His studies focused on Philosophy of Mind with special emphasis on theories of consciousness. After moving to Seattle in 1994, he pursued a career in information technology. When not working, Mr. Schimpf enjoys reading, writing, poker, basketball and exercising. This is his first published work.

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Saturday, May 6, 2017

Free Ebook THE MORAL COMPASS. Stories for a Life's Journey.By William J. (SIGNED) BENNETT

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THE MORAL COMPASS. Stories for a Life's Journey.By William J. (SIGNED) BENNETT


THE MORAL COMPASS. Stories for a Life's Journey.By William J. (SIGNED) BENNETT


Free Ebook THE MORAL COMPASS. Stories for a Life's Journey.By William J. (SIGNED) BENNETT

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THE MORAL COMPASS. Stories for a Life's Journey.By William J. (SIGNED) BENNETT

  • Published on: 1995
  • Binding: Hardcover

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