Ebook MarketingBy Michael J Etzel, Bruce J. Walker, William J Stanton

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Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

• Sales Rank: #1460426 in Books
• Published on: 2004-06-02
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .85" w x 8.50" l,
• Binding: Paperback
• 736 pages

About the Author
Michael J. Etzel received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997.

Bruce J. Walker is professor of marketing and dean of the College of Business at the University of Missouri-Columbia. Professor Walker received his undergraduate degree in economics from Seattle University and his master's and PhD degrees in business from the University of Colorado. Professor Walker was a member of the marketing faculties at the University of Kentucky and then at Arizona State University. He moved to the University of Missouri in 1990. Dr. Walker has taught a variety of courses, including principles of marketing. His research, focusing primarily on franchising, marketing channels, and survey-research methods, has been published in the Journal of Marketing, California Management Review, Journal of Marketing Research, and other periodicals. He has also coedited or co-authored conference proceedings and books, including Retailing Today. Dr. Walker has been involved with both the American Marketing Association and the Western Marketing Educators Association. He served as vice president of AMA's Education Division and president of WMEA. Currently, he is a trustee for the International Franchise Association's Education Foundation.

William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.

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Download PDF The Imperial Cruise byBradleyBy Bradley

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In 1905 President Teddy Roosevelt dispatched Secretary of War William Howard Taft on the largest U.S. diplomatic mission in history to Hawaii, Japan, the Philippines, China, and Korea. Roosevelt's glamorous twenty-one year old daughter Alice served as mistress of the cruise, which included senators and congressmen. On this trip, Taft concluded secret agreements in Roosevelt's name. In 2005, a century later, James Bradley traveled in the wake of Roosevelt's mission and discovered what had transpired in Honolulu, Tokyo, Manila, Beijing and Seoul. In 1905, Roosevelt was bully-confident and made secret agreements that he though would secure America's westward push into the Pacific. Instead, he lit the long fuse on the Asian firecrackers that would singe America's hands for a century. Bradley's first books, Flags of Our Fathers (2000) and Flyboys (2003), were sensationally popular World War II combat stories. His new one, about U.S.-Japanese diplomacy in 1905, represents a departure. Asserting a causal connection between diplomatic understandings reached then and war 36 years later, Bradley dramatizes his case with a delegation Theodore Roosevelt dispatched to Japan in the summer of 1905. Led by Secretary of War William Taft and ornamented by the president's quotable daughter Alice, it sailed while TR hosted the peace conference between victorious Japan and defeated Russia. As he recounts the itinerary of Taft's cruise, Bradley discusses attitudes of social Darwinism and white superiority that were then prevalent and expressed by TR and Taft. They modified their instincts, Bradley argues, in dealing with nonwhite Japan, and secretly conceded it possession of Korea. This is what Bradley asserts was a prerequisite to Pearl Harbor in 1941, a dubious thesis when the tensions of the 1930s stemmed from general Japanese aggressiveness, not its control of Korea per se. Bradley does fine on 1905 but falters when predicting the future. --Gilbert Taylor

• Sales Rank: #483748 in Books
• Published on: 2009
• Binding: Hardcover
• 387 pages

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PDF Download Geography: A Global SynthesisBy Peter Haggett

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A generation of geography students on both sides of the Atlantic were raised on Peter Haggett's classic text, Geography: A Modern Synthesis. First published in 1972, it went through three revisions and was translated into six languages. This new version, re-titled for a new century, Geography: A Global Synthesis retains many of the features which gave the original volume such worldwide appeal. It presents geography as an integrated and integrating discipline, seeing both environmental and human geography and systematic and regional geography as intrinsically linked. It argues the facts of geographic distributions, the techniques by which geographers study the world, and the philosophy which informs their analyses all a part of a global synthesis. This synthesis operates at a range of spatial scales from the local up to the planetary system itself. It ranges in time back to human origins and onward to human futures. The book sees geography as an essential discipline for students wishing to understand their changing world at the start of a new millennium. 

• Sales Rank: #2495481 in Books
• Brand: Prentice Hall
• Published on: 2001-04-19
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.45" w x 8.29" l, .0 pounds
• Binding: Paperback
• 864 pages

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Download Ebook A Course in the Theory of Groups (Graduate Texts in Mathematics)By Derek Robinson

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"An excellent up-to-date introduction to the theory of groups. It is general yet comprehensive, covering various branches of group theory. The 15 chapters contain the following main topics: free groups and presentations, free products, decompositions, Abelian groups, finite permutation groups, representations of groups, finite and infinite soluble groups, group extensions, generalizations of nilpotent and soluble groups, finiteness properties." ―-ACTA SCIENTIARUM MATHEMATICARUM

• Sales Rank: #7808451 in Books
• Brand: Brand: Springer
• Published on: 2012-12-21
• Released on: 2012-12-21
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.19" w x 6.10" l, 1.60 pounds
• Binding: Paperback
• 502 pages

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• Used Book in Good Condition

Review

Second Edition

D.J.S. Robinson

A Course in the Theory of Groups

"This book is an excellent up-to-date introduction to the theory of groups. It is general yet comprehensive, covering various branches of group theory. The fifteen chapters contain the following main topics: free groups and presentations, free products, decompositions, Abelian groups, finite permutation groups, representations of groups, finite and infinite soluble groups, group extensions, generalizations of nilpotent and soluble groups, finiteness properties . . . This book is highly recommended."―ACTA SCIENTIARUM MATHEMATICARUM

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Free Download You're Hired! Now What? A Guide for New Science FacultyBy Mohamed A. F. Noor

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• Sales Rank: #795289 in Books
• Brand: Brand: Sinauer Associates, Inc.
• Published on: 2012-05-08
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x .25" l, .45 pounds
• Binding: Paperback
• 96 pages

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Download Ebook (Per)Versions of Love and HateBy Renata Salecl

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Why, when we are desperately in love, do we endlessly block union with our love object? Why do we often destroy what we love most? Why do we search out the impossible object? Is it that we desire things because they are unavailable, and therefore, to keep desire alive, we need to prevent its fulfilment? Love and hate go hand in hand, since the subject is both attracted and repelled by the uncontrollable jouissance of the other. In contemporary society, intersubjective relations have changed with the decline of social prohibitions; but this change has not simply brought liberation, it has also triggered various forms of violence, including self-mutilation. In seeking out new forms of prohibition, don’t young people who pierce their bodies have something in common with African immigrants who embrace clitoridectomy, or with women who act on their dates according to the instructions set out in the Rules? In Perversions of Love and Hate, Renata Salecl explores the disturbing and complex relationships between love and hate, violence and admiration, libidinal and destructive drives, through investigation of phenomena as diverse as the novels The Age of Innocence and The Remains of the Day, Hollywood melodramas, the Siren song, Ceaucescu’s Rumania and the Russian performance artist Oleg Kulik, who acts like a dog and bites his audience. For Salecl--who questions the legitimacy of the calls for tolerance and respect by multiculturalists--practices such as body-mutilation are symptoms of the radical change that has affected subjectivity in contemporary society.

• Sales Rank: #4128135 in Books
• Brand: Brand: Verso
• Published on: 1999-01-17
• Released on: 1999-01-17
• Original language: English
• Number of items: 1
• Dimensions: .82" h x 6.39" w x 8.19" l, .89 pounds
• Binding: Hardcover
• 190 pages

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• Used Book in Good Condition

From Publishers Weekly
In an effort to examine why love and hate are often connected in literature, film and life, Salecl (The Spoils of Freedom) crafts an argument that draws heavily from Lacan and sparingly from her own thoughts. The book is flawed by academic language and frequent dips into the well of indigestible theory. According to Salecl, love and hate are forever interlinked because both emotional states contain elements of attraction and repulsion. She cites such novels as Edith Wharton's The Age of Innocence and Kazuo Ishiguro's The Remains of the Day (both of which have been turned into films) to strengthen her argument. But she also veers into digressions on multiculturalism, hate speech, body mutilation and Oleg Kulik, a performance artist who acts like a dog and bites members of his audience. Salecl is such an avidly far-ranging cultural critic that she buries her original points in a quagmire of lit crit, obscure quotations and Freudian thought. Navigating from mythological sirens to Douglas Coupland's Microserfs, all on a raft of Lacanian philosophy, Salecl manages to address a dizzying number of topics, ultimately leading not to a clarifying insight but to a theory hangover. Readers interested in the pleasure of cultural criticism grounded in psychoanalytic theory would do much better by turning to Louise Kaplan's Female Perversions.
Copyright 1998 Reed Business Information, Inc.

Review
“The theme was Oscar Wilde’s, that each of us kills the things we love. Through forests of psychoanalytic theory, the East European pursues it formidably ... this is challenging, moving and thought-provoking stuff.”—Mail on Sunday

About the Author
Renata Salcel is a philosopher and sociologist. She is Senior Researcher at the Institute of Criminology, University of Ljublijana, Slovenia, and Centennial Professor at the London School of Economics. Her previous books include The Spoils of Freedom and, edited with Slavoj Žižek, Gaze and Voice as Love Objects.

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(Per)Versions of Love and HateBy Renata Salecl PDF

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Download PDF Ours are the StreetsBy Sunjeev Sahota

Download PDF Ours are the StreetsBy Sunjeev Sahota

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Ours are the StreetsBy Sunjeev Sahota

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• Published on: 2011
• Dimensions: 8.46" h x 5.59" w x .0" l, .77 pounds
• Binding: Paperback

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Ours are the StreetsBy Sunjeev Sahota PDF

Ours are the StreetsBy Sunjeev Sahota PDF

Ours are the StreetsBy Sunjeev Sahota PDF

Ours are the StreetsBy Sunjeev Sahota PDF

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