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• Sales Rank: #946164 in Books
• Published on: 2015-07-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .30" w x 6.00" l, .41 pounds
• Binding: Paperback
• 118 pages

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Ebook Free Dreyer's English: An Utterly Correct Guide to Clarity and Style

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Product details

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Audible Audiobook

Listening Length: 9 hours and 38 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Random House Audio

Audible.com Release Date: January 29, 2019

Language: English, English

ASIN: B07LFK2F8W

Amazon Best Sellers Rank:

For those who do editing, this book offers useful guidance, covering topics in a clever, snarky way. I finally know when to capitalize (or not capitalize) an entry after a colon: Use a capital if the entry is a complete sentence; otherwise, not (e.g., lists). And curious items on the use of B.C. and A.D.; or when or when not to write out numbers.Oddly, the text is often clunky or irritating because the author too often tries to be amusing. I'm on chapter 7 and have already found some copy-editing errors (odd, since the author claims to be so attentive, and his list of thanks at the end of the book goes on for 8 pages--with this many interested parties, one would think someone would have spotted the blunders). The most annoying feature of the book relates to the footnotes: First, there are many too many and their font size is much too small; second, many of the footnotes are smart aleck and unnecessary; third, the symbols for the footnotes are tiny, tiny asterisks, crossbars, and double crossbars that are difficult to see as one is reading, with the result that, getting to the bottom of a page, one realizes there are yet more notes not read because the reader hasn't seen the minuscule symbol to which the note refers. Highly annoying and out of sync with the author's emphasis on verbal clarity and visual appropriateness.Just read chapter 7, "The Realities of Fiction," and am becoming irritated: If we trust what's said here, most writers are oblivious and dumb. Odd that a copy editor is making such claims. One begins to realize why most copy editors never make it as writers. If you want a better recent book on writing and editing, I recommend Mary Norris's BETWEEN YOU AND ME (Norton, 2015)--clearer, more graceful, and more enticing.

Others have noted that this book is useful and entertaining. So it is. I might have given it five stars if I owned it in paper, but I don't. I have the Kindle version, in which the footnotes are maddening. You can't easily get to them one by one and collectively they just read like extensions of each section's text. Their content should have been incorporated into the chapters. I don't see a reason for single footnote in the whole frustrating thing. What were they thinking? Dunno.

And great fun to read.Mr. Dreyer is a copy editor, and clearly loves the English language, American flavored.I was an English major in college, went on to law school, and devoured books on clear writing. I hope that my Reviews show a bit of evidence that those efforts were not in vain.I returned time after time to Fowler and for legal matters the Harvard Blue Book.Dreyer's book belongs in that pantheon. Consider his essay on "unique". As a stamp collector, I've cringed time after time when one of my fellow collectors used and overused that word to describe one of their treasures in their exhibits.Here is Dreyer's take:VERY UNIQUE In the 1906 edition of The King’s English, H. W. Fowler declared—and he was neither the first nor the last person to so declare—“A thing is unique, or not unique; there are no degrees of uniqueness; nothing is ever somewhat or rather unique, though many things are almost or in some respects unique.”I will allow that something can be virtually unique, though many things are almost or in some respects unique.” I will allow that something can be virtually unique but can’t be more than—not very, not especially, not really—unique. You might as well hang a KICK ME sign on your writing.*12My editor wants me to tell you here never to use the words “yummy,” “panties,” or “guac.” Mission accomplished.Dreyer, Benjamin. Dreyer's English (p. 165). Random House Publishing Group. Kindle Edition.***Great point. Great writing. This is a book to treasure, and I find a book that I enjoy reading on my iPhone -- dip in for a page or two and it always cheers me up to do so.Robert C. RossJanuary 2019

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Free Download Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

Free Download Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

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Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

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About the Author

Alice Kavounas Taylor has enjoyed an award-winning, international advertising career in London and New York. She was formerly Senior Lecturer on the MA in Creative Advertising at University College Falmouth, U.K., a course she originated, led and on which she taught studio practice for 15 years.

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Product details

Paperback: 208 pages

Publisher: Laurence King Publishing (October 22, 2013)

Language: English

ISBN-10: 178067273X

ISBN-13: 978-1780672731

Product Dimensions:

7 x 0.8 x 9.8 inches

Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#778,777 in Books (See Top 100 in Books)

The writing and examples were interesting and well structured. The design and style is creative. The book breaks down the strategic planning process for creative advertising work, making it easier to provide clear direction to creative teams.

At first I was sceptical. I thought I wasted my money on a book that covers the creative brief and what it is. Now it does go threw the steps that we all know but it really goes deeper than that. It helps you understand what separates a good creative brief from a lousy one and gives examples. I definitely would recommend it to professionals and students.

Excellent and relevant for those already inside and entering the competitive world of advertising.

Excellent and complete book

The binding was broken in 5 days.

Thank you!

What I really like about this book:- Layman's terms. Alice does not sound like one of those ad execs that will pound you with one media term after another, she all boils it down to simple and digestible recommendations.- Examples are current and on trend, not 40 to 50 year ago ads that you might not have experienced (or seen) yourself.- Great guide to mastering how to crack the brief and making one. What I don't like about this book:- The cover title's typography.. is that the Kellogg's K? Hmm, clever.. but I wish it looked classier.

Creating successful advertising is no longer about making up cute slogans, clever puns and wacky ideas. Or hiring celebrities (whom you'd like to meet). It's about strategic thinking. That's why this book is so important for any copywriter, art director or planner. Great creative people are intuitive strategists. But it doesn't hurt to have a manual. This book is it. I wish I'd had it 30 years ago.

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